Together with colleagues from Arrow Capital, we found an interesting insight.
All directions are sequential and essentially cover the construction and subsequent operation of a building — which means we can tell a story about development.
Visual content is easy to digest and conveys far more information per unit of time than writing pages of text.
All that remained was to write the script, create a storyboard, design and model the object, and work out the details and illustrations for each business direction.
And here's what we came up with
Our storytelling became the main element of the home page. The animation progression is tied to scrolling and illustrates each of Arrow Capital's business directions step by step.
Despite the heavyweight solution, we achieved high performance results for the site.
Navigation
fewer nesting levels, fewer iterations — shorter path to information
Property pages
Each project page can be configured individually, and thanks to the CMS customization, a regular office employee can still do it themselves.