Arrow Capital fulfills a fundamental human need for an organized, comfortable and efficient environment for work and life. This need is fundamental — and as we know, foundations must be solid.
So we reinforced the foundation
The original symbol is conceptually solid — simple, memorable, and reflects all the meanings of the name: aspiration, arrow, and it also visualizes additional meanings: a rooftop...
Since the original form is so strong, we elevated it to its absolute — reinforced its foundation, softened the angles to remove aggression, and placed it within the proportions of a nearly equilateral triangle.
Refined the color scheme
Branded House
Brand architectureOur partners at Arrow Capital offer a wide range of services, from research to construction and maintenance of both residential complexes and business centers. As a result, they have several structural divisions, each requiring its own identity. We chose the Branded House concept to avoid diluting the overall identity and to create a strong association with the master brand.
We unified the sub-brands Arrow Facility mgmt. and Arrow Asset mgmt. under a single signature with the master brand, and achieved individual identity through unique corporate graphics and color schemes.
