Arrow Capital realizes the most important human need to organize a comfortable and effective environment for work and life. This need is basic, and as we know the base or basis or foundation buildings must be durable
So we have strengthened the foundation
The original symbol conceptually already good, easy to remember and reflects all the meanings of the name: aspiration, arrow, and also visualizes additional meanings: roof...
And since the original form is so good, we need to elevate it to the absolute, we strengthened its base, smoothed out the corners excluding aggression and inscribed in the proportions of an almost isosceles triangle.
Branded House
Our partners from Arrow Capital provide a wide range of services, ranging from research to construction and servicing both residential complexes and business centers. And as a result, they have several structural divisions, whose services require their own identity. Here we decided to choose the Branded House concept so as not to blur the overall identity and create a strong association with the master brand.
We have combined the Arrow Facility mgmt sub-brands. and Arrow Asset mgmt. one signature with the master brand, and Identity was achieved with our own branded graphics and color scheme.
