RMO Branding

The Russian Musical Society is one of the oldest cultural and educational organisations in Russia, the aim of which is to popularise classical music. The client approached us for a full range of branding and website development work. The main task was to develop a brand positioning strategy, a visual identity reflecting the society's core values, and to formulate a communication strategy and tone of voice, taking into account such objectives as expanding the client's audience and maintaining the link between the society's history and the relevance of its current activities.