Our task
Prepare a new brand for entry into the Russian market
To expand their market, our Indian partners planned to enter the Russian market for natural finishing materials. They tasked us with quickly assembling a minimum viable set of materials and resources for market entry.
Our deadline was the opening of the Mosbuild exhibition.
The concept
In a tight timeframe, we settled on the brand positioning only
Natural stone is most often associated with premium interiors, but we chose to focus on professionalism and pragmatism.
That is why we chose the colors
SNS Base
HEX: DADAD9
SNS Prime olive
HEX: 5F7367
SNS Prime orange
HEX: FD5C3E
On to the name
The company name had to be easy to perceive not only in Russian. We prepared just 2 options and decided to show them to the client straight away.
Patthar
"stone" in Hindi
The first option — a phonetically simple construction, with an obscure meaning but evoking an association with India
Stones and Stones
"stones and nothing but stones"
The construction is traditional for English-language naming of the past. And yet it is simple, sufficiently original and symmetrical
Signature
a symbolic image of a rock being split to extract finishing stone
Logo
The logo construction is versatile — it can take the form of a circular "seal", statistically the most easily perceived shape, or the graphic signature can be used on its own
